Advertising and creating content to promote can be a very tricky things to do, especially if you don’t know what you are doing. Every company is unique to their needs and customers. Marketing that works for one company very successfully, could be a total waste of money for another.
Developing a unique advertising plan is vital to being successful. The way advertisements look and are implemented are directly related to sales and company growth. A wonderful product can go a long way, but without the value added through marketing, potential customers will not even know it exists! Advertising strategies that may be found in these plans may include (but are not limited to) social media, text messages, blog posts, Google AdWords, direct mail advertising, word of mouth, affiliate marketing, and even online reviews & testimonials. Each aspect adding character to the company and building it’s brand image. Ultimately, the goal for every company is success, more profits, and a good company culture.
Here at The Marketing Strategist our goal is your success. We like to help you in any way we can. Below are a few examples of things we can do for you.
Have you ever tried to make an advertisement but didn’t really know where to put your logo? Did you want to show off your product but not look like you are being super sales-y in every picture you post? Do you want pictures that will catch your customer’s eye without overwhelming them? Or do you even just want to have advertisements that look more professional than you can do yourself? We can help you with all of these things!
Where a logo is placed in an advertisement is very important. You want to make sure that it is not too big, not too small- but yet, still catches a customer’s eye. Just as companies pay celebrities to be in their advertisements, movies to use their products so that many will see and buy their products, and promote discretely — a very nice photo can be turned into an amazing advertisement. We specialize in making advertisements that look amazing.
Can you find the difference in these two photos below? A beautiful photo was turned into an awesome advertisement with just one little logo.
Who your ad is targeted to will make all the difference in it’s success. When creating an ad, it must be created with the target market in mind. Will the people see the ad like it? Will it drive them to make a purchase or find out more? Am I even targeting it to the right people?
Much money is wasted on improperly targeting ads in both creation and implementation. It is well worth the money to pay for someone to help you in the creation and implementation of ads for social media, Google AdWords, and any ad created.
Have you ever realized how easy some companies products are to recognize? McDonalds? Progressive Car Insurance? Nike? That is only to name just a few. Do you ever see their advertisements, knowing immediately who it is for? Do you recognize their logos at a glance? If so, they have created a consistent brand image. These companies have actually grown a very strong brand image.
When a company is consistent with their advertising, they will have a certain “image” about them. Their text will use the same fonts, advertisements the same colors, and they become known. It is vital to keep a consistent brand image. This is NOT and easy thing to do. It is so easy to get sidetracked and post things that don’t match a company’s culture or image but with the help of our marketing professionals. We can help your company to grow a positive, consistent image.
We hope you enjoyed our article. Please contact us to help you with your marketing needs. Do what your customers deserve and see your business improve with a plan! Have a great rest of the day!!!